Why I Started Wild Kiddos Boutique: A Mom’s Journey to Building a Brand While Raising Babies
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Hi, I’m Brittany — a stay-at-home mom, business owner (more than one), and professional snack-getter. I wanted to share a little bit about how Wild Kiddos Boutique came to life, what inspired it, and why it means so much to me.
📖 From Full-Time Mama to Mompreneur
Like a lot of moms, my world revolves around my kids. I’ve always loved dressing them in cute, playful outfits that show off their little personalities. But what I didn’t love?
How hard it was to find unique, affordable, and quality clothes for them that didn’t look like every other store’s options.
One day, between diaper changes, snack demands, and a mountain of laundry, I thought… why not create my own little corner of the world for moms like me?
And that’s how Wild Kiddos Boutique was born — right from my kitchen table, fueled by coffee and chaos.
👶 Why Kids’ Clothes?
Because childhood should be messy, wild, fun, and full of personality — and their clothes should match that energy. I wanted to create a collection of clothes that are comfy enough for a nap but cute enough for a playdate photo. Pieces that hold up through spills, playground adventures, and whatever else our little wild ones get into.
And honestly? If I have to chase tiny humans around, at least they should look adorable doing it.
💕 What Wild Kiddos Boutique Stands For
This isn’t just a shop to me. It’s a space built on heart, hustle, and a little bit of everyday mom chaos. I believe in:
- Offering affordable, quality pieces for your kiddos
- Supporting other moms and families
- Creating a community of parents who just get it
Every piece I pick out for Wild Kiddos is something I’d put on my own babies — and often do!
🛍️ The Reality of Running a Business as a Mom
Let’s be real for a second.
Running a business while raising kids is a whole vibe. I’ve packed orders with a baby on my hip, answered customer messages during nap time, and brainstormed product ideas while watching cartoons. I've spent an entire day running errands, taking care of the littles, and then trying to have dinner ready in a clean house with all my work done (HAHA GOOD LUCK, right?). It’s messy, it’s loud, it’s overwhelming sometimes… but it’s mine. And I’m so dang proud of it.
✨ Thank You for Supporting This Mama
To everyone who has placed an order, shared a post, or sent words of encouragement — thank you. Every single sale means the world to a small business like mine.
And there’s nothing better than seeing your wild kiddos rocking Wild Kiddos gear!
📣 Come Shop With Me
If you haven’t checked out Wild Kiddos Boutique yet, I’d love for you to stop by! You’ll find comfy, playful styles perfect for your own little wild things.
Let’s raise our kiddos wild & free, and look cute while doing it. 💕